Brian Reich

President and Managing Partner

Brian is the President and Managing Partner of Atrato Advisors LLC.  Prior to establishing Atrato, Brian held senior leadership roles in building and directing hedge fund research and advisory businesses within large institutional financial services firms.  Most recently, Brian was Director of Hedge Fund Research for Cantor Advisors LP, the asset management division of Cantor Fitzgerald & Company.  He joined Cantor to start up and establish a hedge fund investment practice, and to build and develop an institutional research process and its supporting team.  Prior to Cantor, Brian was the Global Head of Hedge Fund Research for Deutsche Bank’s Private Wealth Management division.  At Deutsche Bank, Brian oversaw the construction, development, and manager selection for the bank’s multi-billion dollar global open-architecture hedge fund advisory platform, leading a team of analysts in the U.S., Europe, and Asia.  Previously, Brian served as a Senior Research Analyst and Investment Committee member at Richcourt Fund Advisors, the fund-of-funds business previously owned by The Citco Group.  He also worked during business school at Salomon Smith Barney in the Derivatives Capital Markets group.  Brian holds a Bachelor of Science from Cornell University (1996) and a Master of Business Administration from the Stern School of Business at New York University (2001).   Brian is fluent in Spanish.

Janna Sobolev

Managing Partner

Janna is a Managing Partner of Atrato Advisors LLC and merged her own consulting firm, Red Square LLC, into Atrato in February 2009.  Prior to joining Atrato, Janna spent 11 years working in asset management and alternative investment businesses, with an emphasis on quantitative research, risk management, and asset allocation.  Prior to founding Red Square, Janna led the risk management effort as a senior analyst at Gleacher Fund Advisors.  At Gleacher, she was solely responsible for all quantitative analysis and risk management for the firm’s portfolios, and was actively involved in all aspects of qualitative research for the funds’ holdings and potential investments.  Prior to joining Gleacher, Janna worked at SAC Capital Advisors, LP within the firm’s Quantitative Risk Analytics group.  At SAC, she was responsible for analyzing market, trading, and operational risk for prospective and existing portfolio managers on SAC’s platform.  She also had portfolio-level risk management oversight of SAC’s overall multi-strategy platform.  Janna graduated magna cum laude from Baruch College with Bachelor of Science in Accounting (1998) while working full-time for Norilsk Nickel Corp.  She earned a Master of Business Administration from the Stern School of Business at New York University (2002) while working full-time as an associate in JP Morgan’s Private Banking group.   Janna is a native speaker of Russian.